The difference between those 2 plans is that the PRO plan comes with the Reputation Marketing Retargeting System, The 23-Size High-Converting Banner Ads, and the 5,000 monthly impressions on our retargeting network. Otherwise, the plans have the same core features to build and market your 5-star reputation, the AI Review Responder, and the Reputation Management Dashboard.  For more details on the features Of the PRO plan see Review Eagle PRO Plan – Market Your 5-Star Reputation